![]() ![]() ![]() The Pull Agency helps brands transform and develop a platform for stronger growth. (Tue went on to do the same for Bang & Olufsen so clearly it wasn’t a fluke). A classic case of brand transformation where the impact reached every strategic aspect of how the company went to market. Because while it was undoubtedly John who saved the Triumph brand, Tue arguably made the brand what it is today – a profitable, highly distinct and global business turning over more than £1/2bn. But the man who made even more of an impression on me than John Bloor (I met both) was Tue. The tale of Triumph Motorcycles resurrection has often been told, but Tue’s role in it seems already to have largely been lost in the mists of time. The modern Triumph Motorcycles revival narrative normally features the remarkable John Bloor and I’ll give a very short account of it. It ended up having a big influence on me. This is the story of his remarkable influence on a global brand while not yet out of his twenties. And I didn’t really expect to learn anything about brand development in the process.Īlthough soon to be immersed in the nitty gritty of warranty claims, workshop productivity rates and GE ‘floor’ financing, the decision with two mates to invest in creating the ‘Largest Triumph Motorcycles showroom in the world’ was largely clinched by the actions of a quietly spoken Dane with an unlikely non-Danish sounding name – Tue Mantoni. Having started my career and been trained at marketer’s boot-camp Procter & Gamble, I didn’t expect to end up owning a Motorcycle dealership in Ft. ![]()
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